With millions of searches occurring on Google, Bing and Yahoo everyday, it’s no wonder why people have been investing thousands of dollars to rank on the front page for their industry terms. In fact, the phrase “plumber near me”, in the United States, is searched 105,000 times a month!
Read full article: "A Definitive SEO Guide for Plumbing Companies"
What is SEO?
Search Engine Optimization (SEO) is simply the process of tweaking your website to make it relevant for a specific phrase. That’s it, plain and simple.
Outsourcing vs DIY SEO
How much you should spend is the big variable. Your SEO cost will vary from company to company. Some will charge you $10,000 upfront, others will charge a monthly fee of $1,000. It all depends on your needs, and the agency’s pricing model.
to learn more about the cost of local SEO, read our article “How Much Does SEO Cost“
Whether you’re looking to outsource your work or do it yourself, you’re going to want to consider the following topics to help you get a solid understanding of the whole process:
Keyword Research
On-Page & Content
Google Maps
Link Building & Citations
Content is the Golden Ticket to Higher Rankings
Content is the king of a good SEO campaign. Why? Because content, especially well written and thought out content, establishes trust and transparency. It shows the prospect that you are going the extra mile for them, to provide them with answers to questions they have.
It can be as simple as adding your service hours, adding your emergency line number, or adding a page that breaks down price. Remember, Google wants to give users a good experience, so if you answer their questions you will win the trust of Google as well!
What Type of Content Should You Publish?
Before starting with SEO, you must consider “what are the most common questions people ask me and my team?” You should aim to create 500-700 word articles addressing each topic, create videos, and mak infographics summarizing each point as well.
Keyword Research for Plumbers
Keyword research is a tricky subject to explain because there are a few terms you need to know in order to perform this task properly. However, the main terms you should know are: Search Volume (Vol, Volume, Monthly Search Volume), Keyword Difficulty (KD, Difficulty, Competition), Keyword (Keywords, Keyphrase, Search Phrase), CPC (Cost-Per-Click, Cost)
How to Find The Right Plumbing Keywords
Now that you know some of the basics of keyword terminology, you can begin searching for the right keywords for your plumbing business.
If you’re doing this yourself you will want to find tools that are going to helping you identify profitable phrases for your business. Below are a few tools you can use, some are paid (affordable) and some are free:
Keywords Everywhere (Paid)
Wordtracker (Paid)
Google Keyword Planner (Free)
Ubersuggest (free)
Answer The Public
Also Asked
Get Specific With Your Keywords
One major advantage of dominating a smaller pool is that people who are looking up “sewer repair Orlando” are likely property owners in Orlando who actually need sewer repair service. This leads to a higher conversion rate!
Take Photos of Your Team and Trucks and Tag Them
Most plumbing SEO guides will not mention the important little details necessary to rank. For whatever reason they like to keep it a secret sauce of some sort. But here’s another major tip to help you rank higher in the Google listing, as well as Google Maps: Take photos with your team and trucks, and tag them!
Check Your Site Speed
If your site takes too long to load, then people are going to go to the next plumbing company they see. Not only do you lose out on this prospect, but you’ll also lose your standing with Google since everytime a user leaves your site (we call this a bounce), it send a bad signal to the bots that your site is not user friendly.
Optimize Your On-Page SEO
As we mentioned before, Google is a robot. It needs to be fed the proper information in order to trust you. So if your website is structured in a way that makes it difficult to crawl then you are going to have a hard time ranking in a timely manner.
Submit a Sitemap
A sitemap is exactly what it sounds like. It’s a map of your website written in code to tell search engines what to index and what not index. If you’re using a WordPress hosted website you can download various sitemap plugins and submit them to Google Search Console.
Meta Tags
Make sure you include a meta description that summarizes your content, and make sure you include a proper slug that is a quick snippet of your content with your keywords in them.
Be sure to also fill out the <title> tag properly and include your keywords.
Hire JCSURGE for Plumbing SEO
If you’re looking to get started with plumbing SEO, give our agency a call or email and we’ll be happy to set up a 15-minute consultation to go over your company’s web traffic and compare it to your top competitors. We’ll even send over a complimentary video audit showing you exactly what our process will look like with your business.
JCSURGE LLC
401 E 74th St
New York, NY 10021
Email: info@jcsurge.com
Phone: (917) 747-423
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