Before you can get started in Search Engine Optimization, whether you’re doing it yourself or you’re planning on outsourcing the work, you need to familiarize yourself with the terminology used in the industry.
Knowing what each phrase means will ensure you feel in control of your marketing strategy. That being said, let’s begin with SEO terminology basics!
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On-Page Terminology
On-Page terminology will appear quite often when speaking with your SEO technician.
Alt-text
Heading tag
SSL
Site load time
Sitemap.xml
Keywords and Keyword Research Terminology
Keywords, target keywords, key phrase, all refer to the same idea. What search term do you want to be #1 for? What are the most common search phrases that your potential customers are looking up.
What does “volume” mean in SEO?
Search volume or “vol” as you may sometimes see it, simply refers to the number of times a phrase is being searched up, usually on a monthly basis.
What is “keyword difficulty” in SEO?
The difficulty of a keyword is usually on a scale of 0-100, or 0-1.0. Simply put, it’s how difficult it would be to rank on the first page for your target keyword. For local SEO, most keywords will be between 0-20. Anything above 20 is going to be quite tricky to rank for, unless your domain has a ton of authority.
Cost-per-click (CPC)
You’ll most likely come across this term when running Google Ads, Facebook Ads or any pay-per-click advertising method. However, when doing organic SEO research you may come across this as well.
SEO Analytics Terminology
Now that you know the on-page basics, it’s time to talk about analytics. Make sure to setup your Google Search Console and Google Analytics for your site so you can monitor your site’s traffic. Remember, you want a data-driven approach to your marketing, not just intuition.
Bounce rate, what does it mean?
What is a bounce rate? Simply put, a bounce rate is a term we online marketers use to describe the rate at which users load a page, and immediately click right off.
Session duration
A session duration is simply how long a user stays on your site. A site with a longer average session duration (taking into account the avg. session duration of all users) will usually perform better.
Backlinks and Internal Links
Almost every SEO salesman, or agent will talk about backlinks and how you need dozens of links to rank higher in Google. But what exactly are backlinks? And what are internal links?
Have Any SEO or Marketing Related Questions?
Now that you know the basics of SEO terminology, you’re ready to begin increasing your site’s ranking. You can either do it yourself, or have the SEO experts are JCSURGE do it for you.
JCSURGE
info@jcsurge.com
(917)-747-4234
401 E 74th St. New York, NY 10021
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