Pay Per Lead (PPL) has become a much more interesting way to do business for home service contractors in the recent decade. The pitch is very simple, pay us a fee or percentage of the total job and we’ll supply you with leads. You’re paying for results rather than a promise, at least in theory.
Read the full article: "Should You Pay Per Lead For Your Business?"
What Does it Mean to Pay Per Lead?
Pay per lead marketing is simply when you purchase a lead from a lead generation company. It’s an easy way to get fast leads for your business, specifically if you’re in the home service industry.
We’ve found that leads can range, for home service calls, anywhere from a flat fee of $20 a lead to $100 a lead. Percentages can be anywhere from 5% to 25%.
How Does Pay Per Lead SEO Work?
As quickly mentioned before, many times an SEO agency will build out “fronts” or “dummy sites” and rank them in smaller locations that target specific phrases. They will get an address verified on Google My Business, setup a website (usually an exact match domain), and begin building that site to generate traffic. Take a look at “Manchester NH Roofing and Siding” which was a quick experiment we made a few months back.
What is a “lead”?
Well, that depends on the structure of the pay per lead SEO company, typically you will be billed if a call comes in and lasts more than a few seconds and if the caller mentions a specific service they need.
Pay Per Lead Services
Below are some pay per lead service providers that will fit your needs for a handful of contracting industries:
Exclusive roofing leads (Roofing Webmasters)
Exclusive electrical contracting leads (Goodzer)
Exclusive plumbing leads (Boost Marketing & SEO)
Exclusive HVAC leads (Hvac Leads)
Exclusive landscaping leads (Craftjack)
Is Pay Per Lead Good For Your Business?
Like with any business idea, there’s some good and then there’s some bad. However, let’s determine if it’s the right fit for your business or if you should hire a contractor SEO agency to do the work on your own site.
Should You Hire an SEO Agency to Work On Your Site?
Once again, if you’re looking to play the long-term game, it might be best to have an expert work on your own website rather than lease one to you. This way you’re in full control of everything that goes on, if you decide to fire your agency you (at least with us) reserve the rights to all content and material. If you rank high for a few phrases but decide to quit, you keep those results.
Contact JCSURGE For Contractor SEO Services
So if you’re looking to increase your website’s visibility, consider reaching out to JCSURGE. We work with home service contractors across the country to provide them with more traffic and more jobs per month. Our mission is to bridge the gap between homeowner and home contractor and supply honest and professional contractors with high quality customers.
Call: (917) 747-4234 or email info@jcsurge.com for more information!
JCSURGE LLC
401 E 74th St
New York, NY 10021
Email: info@jcsurge.com
Phone: (917) 747-423
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