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What is Domain Authority in SEO?

Domain authority is simply the likeliness of a domain to rank for a specific phrase by indicating the site’s overall power or influence. The higher your domain rating/authority the more like you are to rank high for more competitive keywords. It’s on a scale of 0-100 where 0 is the lowest level of power, and 100 is the most.




Domain Rating (DR) vs. Domain Authority

So technically domain rating was developed by ahrefs to compete with MOZ’s domain authority scale. The two are often used interchangeably because well…they mean pretty much the same thing. I know more technical SEO experts will be furious at this comparison, but for the average business owner looking to broaden their knowledge they are pretty much the same thing; they indicate how strong a domain is.


Is Domain Authority important for SEO?

Yes, but also no… Sorry

It’s important for SEO analysts and marketing agencies since it allows us to measure how strong your website is compared to your competition. For instance, if you have an average (taken by ahrefs, moz, etc.) domain rating of 5 and your competitor has a domain rating of around 15 it means their site is considered, by these tools NOT Google, to be more influential.


What is the Fasted Way to Improve My Domain Rating?

If you’re looking to improve and increase your overall domain score, you can do so by increasing the number of high-quality backlinks pointing to your site, emphasis should be placed on high-quality.


You want backlinks from sites that are related to your niche, have a large following and have a high domain rating. This will boost your overall score.


If you aren’t sure what a backlink is, you can check out our SEO Terminology Basics.


How Can I Get Good Backlinks?

You can either get backlinks organically or by paying for them. There are entire agencies dedicated to just getting backlinks for people, this is called backlink outreach.


Buying Backlinks to Boost Domain Score

You can also buy backlinks from people on Fiverr. Be careful though, a lot of the time they are spammy and irrelevant web 2.0s which, if used incorrectly, can penalize your site. There is a trick of pointing these links to silo pages or using a branded anchor text, but this is a more complicated topic for another time.


Have Any SEO Related Questions?

If you have any questions related to SEO please reach out to us! We’re more than happy to answer any and all of your online marketing questions and concerns.



JCSURGE LLC 401 E 74th St New York, NY 10021 Email: info@jcsurge.com Phone: (917) 747-423

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